Position Description 

Overview of Position: Assistant Manager DFD will be the principal shop-level leader of DFD or Delivered Fresh Daily operations. The position will report to the General Manager and oversee the end to end DFD process – order management, driver management, driver scheduling, shop-level fleet / equipment operations, and customer service. In short, they will be responsible for managing all functions of DFD operations while managing local level customer service issues. The AM DFD works with the Shop General Manager and the Market Sales Manager to execute sales plans and promotional activity to meet budget revenue and cost objectives. A successful AM DFD will perform all duties in accordance with company policy, standards or established procedures. A commitment to teamwork, a clean, professional appearance, enthusiasm, customer-focused behaviors and a high energy level are necessary.

Principal Duties and Responsibilities: 

Sales & Customer Service 

  • Identify off-premise customers for service. 
  • Establish and enhance customer relations through direct contact with customer base. 
  • Coordinate and executes multiple DFD or off-premise programs. 
  • Enhance Customer Service Excellence by conducting market visits/audits gaining customer input 
  • Manage order planning to meet daily demand 
  • Coordinate and execute point of sale (POS) relating to promotional and or special activity by account or market. 
  • Support Brand Integrity.
  • Provide off-premise data to Market Sales Manager as required. 
  • Schedules adequate staffing of Route Service Representatives for daily operations and/or safely and properly performs functions of any open department position as required. 
  • Works with sales team in compiling explanations of data for the reconciliation process. 
  • Forecast and project product needs; communicate vertically and ensure implementation. 

Fleet Management 

  • Works directly with Fleet Manager to plan and communicate truck needs and availability.
  • Works with service provider in negotiations, quotes, invoicing, warrantee work, etc.
  • Provides data collection and entry into the AS-400 
  • Logistics for truck(s) referenced for repair or CER process. 
  • Review fuel statements weekly for discrepancies. Validates and sends to Genral Manger for approval. 


  • Train new and current DFD team members and assist General Manager with data to complete related documentation as required 
  • Support all training initiatives 
  • Identify needs and qualifications of DFD team members for succession planning


  • Determine and communicate needs for product displays. 
  • Assemble and deliver product displays as needed. 
  • Assign use of handheld computer where applicable. 
  • Perform routine cleaning, maintenance and training proper use of handheld computer where applicable

Safety and Sanitation 

  • Communicate and execute all safety related directives, conduct safety meetings and training and participates in monthly corporate safety conference call. 
  • Monitors compliance of safety related behavior and guidelines, takes immediate course of action against non compliance. 
  • Communicate and execute Krispy Kreme standards relating to food service transportation and handling. 
  • Investigate vehicle or personal safety incidents and complete proper procedures and documentation, report to Shop General Manager, Field Operations Manager and Corporate Safety. 
  •  Comply with all safety and sanitation standards 
  • Maintain good personal hygiene Maintain a clean and neat uniform at all times Drive safely and abide by all appropriate traffic rules and regulations Maintain a clean vehicle at all times 
  • Maintain clean sales displays 
  •  Report all moving violations and accidents involving injury or property damage immediately 

Vehicle Maintenance 

  •  Utilize the Vehicle Inspection and Damage Report Form to perform routine maintenance checks as required 
  • Keep company vehicle clean Perform basic maintenance such as checking the oil 
  • Report any vehicle maintenance concerns to a supervisor 
  •  Assist in the shuttling of trucks from the shop to the service provider


  • Uphold an ethic of teamwork with fellow employees 
  • Oversee Route Service Representative staff 
  • Maintain a sincere, courteous and respectful demeanor with coworkers, team members, supervisors and customers 
  •  Work with management and team members to improve performance and implement new initiatives 
  • Use good judgment and avoid risk taking while operating a company vehicle Assist with the checking of product returns and the settling of route accounting to ensure accuracy for DFD sales reporting. 
  • Other duties as assigned 

Essential skills and Experience: 

  • High school or GED required 
  • 2-5 years management experience in a retail or QSR environment 
  • Must be at least 18 years of age 
  • Experience with sales, management, production, and customer service 
  • Strong communication, organizational, and leadership skills
  •  Pleasant disposition, sociable, accommodating nature, and enthusiasm 
  • Self-motivation, creativity, and adaptability
  •  Basic computer, telephone, and fax knowledge 
  • Extensive knowledge of all territories in a shop region or market
  •  Previous Territory/Route sales experience preferred 
  • Organizational skills 
  • Successfully complete any territory training program
  •  Ability to drive and operate delivery vehicle safely for considerable amounts of time in various environmental conditions 
  • Must perform all related competencies outlined in the Krispy Kreme Shift Management Training Workbook 
  • Must meet Krispy Kreme driving standards (three-year clean driving) 
  • Pass a pre-employment drug screen and criminal background check 

Nonessential skills and Experience: 

  • Post secondary education strongly preferred 

Physical Demands and work environment: 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Physical Activity:

  • Carrying 
  • Writing 
  • Bending 
  •  Stooping 
  • Grasping 
  • Standing  
  • Climbing 
  • Twisting 
  • Sitting 
  • Filing documents 
  • Walking 
  • Driving 
  • Sweeping 
  • Lifting
  • Pushing/pulling 
  •  Using telephone and fax machines
  • Communicating with customers and co-workers 

Physical Requirements 

  • Lifting up to 75 pounds occasionally; and /or up to 50 pounds frequently 
  • Using hand-trucks or carts to push/pull products, often on ramps/lift gates 
  • Maneuver hand trucks and carts up sidewalk curbs and through store aisles.
  • Considerable amounts of driving, approximately 3 – 6 hours per day, typically in a Box Delivery Truck with automatic transmission
  •  Frequently involves working evening/night shifts, lasting approximately 9-12 hours.
  • Lifting, sliding and positioning Dock plates and truck ramps Manual product handling to include staging, stacking and organizing individual product items, product carts and trays 
  • Completing route paperwork and reports using handheld computer device and/or written tickets and forms 
  • Involves periodic travel Visual Audible Acuity Requirements 
  •  Must be able to meet requirements for a driver’s license. 

Working Conditions: 

  • The worker is subject to inside and outside environmental conditions.
  •  If the truck is not air-conditioned and the store is located in an especially hot region, the worker may be subject to extreme heat (temperatures above 100 degrees for more than one hour).